My story

The story of my life begins in 2003. I was aiming to get a job at a private investment company after graduating with a BA in business management and a major in finance. It never occurred to me to enter the digital world. Rather than be a wall street trader, I read poor dad rich dad and everything made sense to me.  

Unfortunately, I never pursued this dream, the current situation and the local stock market were a mess and no one would hire me. Lucky me, I had a friend working for a gaming company who accepted me for an account and sales position. Recruiting online affiliates working on online games was one of the best times of my life, although things have changed a lot since then …..  As a result of my friend’s introduction to the job, I realized how to generate traffic for websites after almost a year. In 5 years, we had a revenue of 12m NIS with clickwise.co.il, which provided SEO and SEM services to more than 85 clients as well as a white label gaming platform.  

Cold calling empowered me to schedule two daily meetings, drive to the designated locations, deliver presentations, and send proposals to targets each day. I found great joy in this routine, as it introduced me to numerous individuals and eventually led to acquiring many new clients, including enterprise-level ones, on a daily basis. This experience allowed me to immerse myself in various industries, technologies, and company structures every day. Initially starting as a Sales Development Representative, I gradually took on roles such as Account Executive, Customer Success Director, Customer Success Manager, and Retention Manager in our startup environment, where I meticulously identified ideal customer profiles across diverse sectors and company sizes through extensive manual efforts.

After six years, I sold my shares and transitioned to the role of General Manager at Massive Impact, which was acquired by Gmobie. Massive Impact was a pioneering mobile real-time performance ad network, backed by over $12 million in funding from leading VCs like Softbank and Singtel. Under my leadership, we propelled the company to a revenue cycle of $17 million, setting a high standard in our industry.

One common thread between Clickwise and Massive Impact was my knack for taking tactical roles with initially unclear strategies and transforming them into successful enterprises from the ground up, all while defining and executing the company’s vision and strategy for the future. Through meticulous market and client data collection, I guided our actions in the right direction, leveraging my deep understanding of sales cycles and funnels to establish clear methodologies and scale up operations once the foundations were solidified.

After three years at Massive Impact, I decided to elevate my skill set further by establishing my own consulting business. Here, I provided hands-on sales and digital marketing expertise to a diverse range of clients across various sectors, exposing myself to new technologies and services along the way. My clientele included service companies, SaaS providers, medical device manufacturers, Ad tech firms, and more.

Proficient in Facebook campaigns, HubSpot automation, Salesforce, and over ten other enrichment and AI tools, I gradually integrated more automation and AI into my processes, streamlining operations and accelerating execution. Understanding that automation is key, I focused on identifying ideal customer profiles and effective tactics to drive scaling and realize our vision.

Primarily targeting SMB clients with a clear ICP interested in AI tools, my services also catered as an upsell platform for ecommerce businesses, enhancing both inbound and outbound activities through AI-driven insights and training. I excelled in accelerating onboarding processes and customizing AI knowledge bases to fit clients’ databases, serving as the driving human factor in their marketing endeavors.

In today’s fast-paced business landscape, finding the right ideal customer profile and addressing their pain points are crucial for scalability. Additionally, introducing new technologies requires forming strategic partnerships to validate their efficacy. I adhere to three fundamental questions in any business endeavor:

• What do you do?
• How do you do it?
• How can it benefit me as the client?

As a subcontractor for five years, I experienced both the rewards and challenges, until the onset of the COVID-19 pandemic disrupted businesses worldwide, including my client base. Fortunately, I transitioned to Ridge, a cloud-native platform supporting managed Kubernetes for companies opting to run their clusters on local databases instead of public clouds.

Today, I’m back in the field of AI sales, providing hands-on assistance and creating tailored systems equipped with all the necessary functions to transform any sales organization into an automated powerhouse. By reducing the need for extensive manual labor, the AI Sales Kit revolutionizes sales operations, paving the way for increased efficiency and productivity.