Real answers to the questions we get on every discovery call. If something is not covered here, book a call and ask directly.
What exactly do I get when I hire AISalesKit?
You get a fully built and managed outbound sales system that puts qualified meetings on your calendar. We build your ideal customer profile, source and enrich leads through Clay and Apollo, write AI-personalized sequences using Claude, and run multichannel outreach across email and LinkedIn. You also get dedicated sending infrastructure, real-time reporting, and weekly optimization calls. Think of it as an entire outbound function — strategy, tooling, copywriting, execution, and iteration — without hiring a single person.
How much does it cost?
There are three cost components. The one-time setup fee is $2,000–$5,000 depending on complexity — this covers ICP research, domain and inbox setup, Clay and Apollo configuration, sequence writing, and LinkedIn automation deployment. The monthly management fee starts at $1,500 and covers ongoing campaign execution, lead sourcing, copy iteration, deliverability monitoring, and reporting. Tool costs run $400–$700/month and are paid directly by you so you own every account and all your data. We will give you the exact breakdown before you sign anything.
How fast will I see meetings on my calendar?
Most clients see their first qualified meetings in weeks 3–4. The first two weeks are spent on infrastructure setup, domain warmup, ICP finalization, and sequence approval. Outreach begins scaling in week three, and replies typically start converting to booked calls by the end of that week or early in week four. Some campaigns hit faster if your offer is strong and your market is active, but we tell everyone to plan for a full month before judging results.
What do I need to provide to get started?
We need four things from you: a clear description of who you sell to and what you sell (we will help refine this), access to or willingness to purchase a LinkedIn Sales Navigator seat, approval authority on messaging (someone who can review and approve copy within 24–48 hours), and a calendar link so we can route booked meetings directly to your sales team. You do not need to provide lead lists, write copy, or manage any tools. If you have existing CRM data or past customer profiles, that accelerates the ICP work but is not required.
How do you handle email deliverability so my emails actually land in the inbox?
We set up dedicated sending domains separate from your primary domain to protect your brand reputation. Every domain gets properly configured SPF, DKIM, and DMARC records before a single email is sent. We warm each inbox gradually over 14–21 days using automated warmup tools before adding them to live campaigns. Send volume is capped at 30–50 emails per inbox per day across multiple inboxes to stay well under provider thresholds. We monitor bounce rates, spam complaints, and inbox placement weekly and rotate or rest inboxes the moment anything trends downward.
Won’t LinkedIn automation get my account banned?
This is a legitimate concern, and we take it seriously. We keep connection requests under 25–30 per day, which stays within LinkedIn’s acceptable activity range for an active Sales Navigator user. All automation runs through residential proxies matched to your geographic region so the activity looks natural. We also randomize delays between actions, avoid activity outside normal business hours, and never use Chrome extensions that LinkedIn actively detects. No system is zero-risk, but in over two years of running these campaigns, account restrictions have been extremely rare and always reversible by temporarily pausing automation.
How is this different from just buying a lead list?
A purchased lead list is a static CSV that is already decaying the moment you download it — typically 20–30% of emails bounce, and there is zero personalization context. We use Clay to enrich leads in real time by pulling from over 50 data sources: recent funding rounds, job postings, tech stack, company news, LinkedIn activity, and hiring patterns. Every email is verified at send time, not six months ago. This enrichment data feeds into Claude to generate genuinely personalized opening lines that reference something real about the prospect’s company. The result is 5–12% reply rates versus the 1–3% you will get blasting a bought list with a generic template.
I am not in tech — does this work for logistics, manufacturing, staffing, or professional services?
About 40% of our active clients are in non-tech B2B industries including logistics, commercial cleaning, staffing agencies, industrial supply, and professional services firms. The system works when two conditions are true: your average contract value is above $5,000/year and your buyers use email and LinkedIn in their daily work. Manufacturing procurement managers, logistics VPs, and HR directors at mid-market companies are all reachable through these channels. The only cases where we decline to take on a client are when the ACV is too low to justify outbound or the buyer persona genuinely does not use digital communication.
Do I get to review and approve the messages before they go out?
Yes, and we require it. For the first 20–30 messages in each campaign, you review every personalized email and LinkedIn message before it sends. This is how we calibrate tone, technical accuracy, and brand voice so the outreach sounds like it came from your team, not an outsourced agency. Once we have an approved framework and you are confident in the quality, we shift to a spot-check model where you review a sample batch weekly. You always have the ability to pause any campaign and request a full review at any time.
What happens if someone does not reply to the first message?
Every prospect enters a multichannel sequence that runs over 3–4 weeks. The typical structure is 3–4 emails spaced 3–5 days apart combined with 2–3 LinkedIn touchpoints including a connection request, a follow-up message, and occasionally a profile view or post engagement. Each follow-up adds new context or a different angle rather than just bumping the original message. If a prospect does not engage after the full sequence, they are marked as non-responsive and excluded from future campaigns for 90 days to avoid burning the relationship. Most positive replies come on the second or third touch, not the first.
What reply rates and meeting conversion should I realistically expect?
Across our client base, email campaigns generate 2–5% positive reply rates — meaning replies that express genuine interest, not just “remove me from your list.” LinkedIn connection acceptance rates typically land between 25–35%, and about 10–15% of those who accept will engage in a conversation. Conversion from positive reply to booked meeting runs about 40–60% depending on how fast your team follows up and how strong your offer is. For a campaign sending to 2,000 qualified prospects per month, that typically translates to 8–20 qualified meetings. We will never promise 50 meetings in your first month because that is not how outbound works.
Is there a minimum company size or deal value to work with you?
We work best with B2B companies between 5 and 200 employees that sell a product or service with an annual contract value above $5,000. Below that ACV threshold, the unit economics of outbound do not make sense — the cost of acquiring each meeting will eat your margin. On the company size side, we are not a fit for solo consultants who need two clients a year or for enterprises with existing 20-person SDR teams and complex Salesforce workflows. The sweet spot is a founder, sales leader, or small team that needs a steady flow of qualified conversations without the overhead of building an internal outbound function.
What are the actual tool costs I will be paying?
You pay for the tools directly so you own every account, every lead, and every piece of data. The typical stack breaks down as follows: Clay runs $149–$349/month depending on credit usage and enrichment volume, Apollo is $79–$119/month for a Professional or Organization seat, LinkedIn Sales Navigator is $99/month, and the email sending and automation tools run $50–$100/month depending on inbox count. Total tool spend lands between $400–$700/month for most clients. We will recommend the exact plan tier for each tool based on your target volume so you are not overpaying for capacity you do not need.
Why not just hire a VA or a junior SDR instead?
A full-time SDR in the US costs $55,000–$75,000/year in base salary alone, plus benefits, tools, management time, and training. The average ramp time to productivity is 2–3 months, and the median tenure for an SDR is about 14 months — which means you are perpetually recruiting, onboarding, and losing institutional knowledge. A VA is cheaper but lacks the strategic layer: they cannot build a Clay enrichment workflow, configure deliverability infrastructure, or write AI-personalized copy that converts. With AISalesKit, you get a production-ready outbound system in weeks, not months, at a fraction of the fully loaded SDR cost, and nothing breaks when a person quits because the system is documented and you own it.
What are the contract terms, and what happens if I cancel?
The setup fee is a one-time payment due before work begins. After setup, the management engagement has a 3-month minimum commitment because outbound needs at least that long to properly test, iterate, and produce reliable results. After the initial three months, it converts to month-to-month billing with 30 days written notice to cancel. If you cancel, you keep everything: all sending domains, inboxes, Clay and Apollo accounts, lead lists, enrichment workflows, sequence templates, and reporting dashboards. Nothing is held hostage. We built it for you, and it is yours. Some former clients continue running a lighter version of the system themselves after the engagement ends.